Striving for balance and harmony is the impetus behind Kova’s state of the artistic mind, her works and projects.
Investigating the impact of images, colours, motions and sounds, Kova explores and implements the science of perceiving visual and audial information by the human brain to empower videos, installations, and design solutions with the feel-good energy.
Born in Vladivostok (USSR), Viktoria Kova spent her early childhood in Germany.
Back in Russia, after graduating from the Russian State Institute of Culture, she moved to Amsterdam to become a successful singer, DJ, performer and later, a transdisciplinary video artist and designer.
Kova’s background, extensive traveling, and encounter many cultures triggered her interest in perception issues, directly connected to the environment.
Pushing the boundaries between assumption, reality, and technology, Kova emerged in 2015 with her LAND of GOOD Video Art Studio, where she investigates the “better world” phenomena. Together with the interdisciplinary team of LAND of GOOD, based in Amsterdam, she seeks to confluence art, design, technology, science, and the natural world.
LAND of GOOD is ongoing transdisciplinary research on the possibility of creating the right circumstances for a prosperous, harmonious and sustainable society for everybody in our reality and beyond.
Kova’s art is presented to the viewers around the world at the exhibitions and projects in museums, galleries, and fairs, as multimedia canvases, installations and talks, formed around her video art and research. Kova’s works are in private and corporate art collections in The Netherlands, Russia, USA, Lebanon, China, and the United Arab Emirates and in ALBA Museum in Beirut, Lebanon.
GODDESS RETURNS serie compilatie (fragmenten)
LAND of GOOD project is fully dedicated to the quest for the right balance – the harmony that used to be natural for the people in the prehistoric times. I explore that period of time in the hope to find their secret of harmony and super-charged sustainability.
Many of you predicted 2020 to be the year of balance. But what is the balance?
Considering that we are dual creatures, the balance would mean the harmony between the masculine and the feminine. We know what masculine powers are, but what are the feminine powers? The ability to give birth to a baby, cook dinner and tidy up is surely not the full potential that comes with the feminine.
After extended research, I learned that female powers are the soft forces that bring you in-ward. Bringing the attention inward deepens the experience of the inner-body, switches off the mind, and allows us to explore the unknown by ‘plugging in’ to a universal information field. This is very different from what we are used to in our male-driven world.
So, for me, 2020 is about rediscovering the feminine – the return of the Goddess. I believe the Goddesses are the personification of the Mother-Nature and the ultimate manifestation of the feminine – the powers of deep emotion, care, moderation, beauty, kindness, patience, and oneness with nature. With her return, Goddess would bring-in the ‘quiet, less and better’ instead of ‘bigger, faster and more’.
In practical terms, for the industry, it would mean less production but better quality, not growing bigger but more efficient, full recycle of waste, donut economy, blockchains.
Politically, the return of the Goddess will mean a redistribution of dense overpopulated cities into local communities, which will be led by both a man and a woman.
On a personal level, this would mean taking responsibility for all actions; reduced consumption, and materialism.
So, let us embrace the return of Goddess and honor her in all her manifestations with the hope that with the return of her qualities she will protect us from the unjust, greedy and ignorant; and will help us to face the challenges like climate change.
Goddess bless us all!
Edition of 10 (+2 AP)
In counterweight to the IPad, the video artwork EYEpad, by Viktoria Kova is created to relax and comfort the body and mind.
The original TV show Star Trek introduced the “PADD”, or Personal Access Display Device; and because the iris will soon become the personal identification code, this work glorifies it, enlarging the iris to the unprecedented size.
Interlacing the elements of life with the irises photographed around the world, EYEPad brings awareness to the importance of remaining these elements the way they naturally are: clean, fertile, and preserved.
Edition of 20 (+2AP)